OPTIMA® Batteries Announces National Air
Dates for the 2010 OPTIMA Ultimate Street
Car Invitational TV Special
February 1, 2011 (MILWAUKEE) – Every year in
November, the hottest show vehicles in the
world make their way to Las Vegas to be
featured at the SEMA Show, the leading
specialty automotive trade event. For the
third year in a row, 50 of the most
highly-modified, pristine and street-legal
vehicles shown at SEMA were selected by a
panel of industry experts to compete in the
OPTIMA Batteries Ultimate Street Car
Invitational (OUSCI), presented by K&N
Filters and MagnaFlow. This exclusive media
event, held immediately following the close
of the SEMA Show, takes place in Pahrump,
Nevada and will once again be nationally
televised, premiering on SPEED™ on Friday,
March 11, at 8 p.m. ET. This one-hour
action-packed broadcast brings viewers an
insider look into an event that takes a
variety of industry-leading vehicles, from
both import and domestic manufacturers, and
puts them to the test through a series of
performance and design events, in order to
crown the 2010 OPTIMA Ultimate Street Car.
The 2010 OUSCI TV special will showcase some
of the most high-profile and prestigious
vehicles from the SEMA Show including the
Raybestos ’32 Roadster Pick-up; the Ring
Brothers’ '66 Mustang; Tom Ciancitto’s '37
Ford Pick-up; Kevin Kraack’s '09 Mercedes
C63 AMG and Brian Finch’s '72 Camaro. Among
many others is Mark Stielow’s ’69 Camaro,
which was selected as the Sony Gran Turismo
Awards® ‘best in show’ vehicle winner.
This year’s show includes dramatic race
footage shot from dozens of in-car, on-track
and aerial high-definition cameras along
with exclusive interviews with some of the
biggest names in the performance automotive
industry. The show, hosted by automotive
enthusiast and larger-than-life personality
Bill Goldberg and regular SPEED contributor
and automotive racing reporter, Jamie Howe,
will give viewers the feeling that they are
there on the track, living in the moment
with the participants as they tweak, drive
and will their cars to peak performance in
pursuit of the OPTIMA Ultimate Street Car
title.
“This event is all about giving people a
look at what these cars can really do when
they are pulled off the show floor and put
on the track to compete,” said Cam Douglass
director of product development and
marketing for OPTIMA Batteries. “Viewers of
the 2010 OUSCI broadcast will get an
exclusive look at the people, the parts and
the passion that make up this performance
automotive lifestyle and will hopefully
inspire folks to chase their own dreams of
creating their own ultimate street car.”
The 2010 OUSCI TV Show is scheduled to be
seen on SPEED during the following times:
• Friday, March 11, 2011 at 8 p.m. ET
• Friday, March 11, 2011 at 11 p.m. ET
• Saturday, March 12, 2011 at 11 a.m. ET
• Saturday, Oct. 29, 2011 at 8 p.m. ET
• Sunday, Dec. 4, 2011 at 8 p.m. ET
*Re-air dates and times are subject to
change.
Please check /
and the OPTIMA Batteries Facebook page for
more information on the OPTIMA Invitational
event, additional air times, participants,
official rules and more.
The list of 2010 OUSCI sponsors includes:
(Presenting) MagnaFlow; K&N Filters;
(Segment) RideTech; BFGoodrich; Baer Brakes;
Detroit Speed & Engineering; Raybestos
(Official) GoPro; Holley; Vintage Air; Red
Line Oil; Centerforce Clutches;
Lateral-G.net; Pro-Touring.com; Meguiar's;
and Shelby.
About OPTIMA® Batteries
OPTIMA YellowTop, RedTop and BlueTop
batteries are available through leading
battery distributors throughout the globe.
Consumers should look for the unique colored
top and six-pack design for which OPTIMA is
known throughout the world. For the nearest
retailer, consumers can also call
1-888-8OPTIMA (1-888-867-8462) or visit
www.optimabatteries.com.
OPTIMA batteries are manufactured by Johnson
Controls, Inc. Johnson Controls (NYSE: JCI -
News) is the global leader that brings
ingenuity to the places where people live,
work and travel. By integrating
technologies, products and services, we
create smart environments that redefine the
relationships between people and their
surroundings. Our team of 140,000 employees
creates a more comfortable, safe and
sustainable world through our products and
services for more than 200 million vehicles,
12 million homes and one million commercial
buildings. Our commitment to sustainability
drives our environmental stewardship, good
corporate citizenship in our workplaces and
communities, and the products and services
we provide to customers. For additional
information, please visit http://www.johnsoncontrols.com.
About SPEED
SPEED, anchored by its popular and
wide-ranging coverage of NASCAR, is the
nation’s first and only cable television
network dedicated to automotive and
motorcycle racing, performance and
lifestyle. Now available in more than 82
million homes in North America, SPEED, a
member of the FOX Sports Media Group, is
among the industry leaders in interactive
TV, video on demand, mobile initiatives and
broadband services. For more information,
please visit SPEED.com, the online motor
sports authority.
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