OPTIMA Street Car Faceoff

Presented by Detroit Speed & Engineering and Baer Brakes

 

 
 
 

OPTIMA Street Car Faceoff Sponsors

 

 
Associate Sponsors
 
Carbon Kustoms  |  Ridetech  |  Andrew Chevrolet  |  Pennzoil  |  D&Z Customs  |  West Bend Dyno  |  Spectre Performance
 
 
 
 
     

Downloadable Forms in PDF Format

     
     
Entry Rules Tech
     
     
     
     
 

 

Team T/A MuscleCar Contingency Presented by Baer

 

Team T/A MuscleCar Contingency Presented by BFGoodrich

     
     

 

   
   
Official Hotel Info

Friday - Hilton Milwaukee River -  (group rate starts 5/8)

Saturday - Siebkins Resort

To receive the proper group rates, entrants must contact the hotels directly and ask for the OPTIMA Faceoff event rate. Rooms are limited, so please make reservations soon. Rates are good through April 16th.

   
   
   
   

Faceoff Event Schedule

o April 30, 11AM – OPEN HOUSE – The Roadster Shop (28775 N Rt 83 Mundelein, IL)

o April 30, 5:30 PM – Andrew Chevrolet BBQ Cookout (1500 W Silver Spring Glendale, WI)

o May 1, 8 AM – Andrew Chevrolet/Pennzoil Breakfast – Andrew Chevrolet

o May 1, 9 AM – Vintage Air Cool Cruise to Road America, approximately 95 miles (route map to be delivered at breakfast)

o Rally Stop - mystery location, worth the drive!!

o Rally Stop - D&Z Customs/West Bend Dyno - lunch starts at 11:30 am (8450 Trading Post West Bend, WI)

o May 1, 1:00 – 3:30 – Registration, Tech and The Roadster Shop Performance Design Challenge (participant vote for top 5) – Road America (N7390 State Road 67 Plymouth, WI)

o May 1, 4 PM – Carbon Kustoms Karting Enduro (4-5 person teams 1 hour endurance) – Road America Motorplex

o May 1, 7PM – Seibkins Stop-Inn Bench Racing, Elkhart Lake, WI

o May 2, 7AM - 8:15AM – Late Registration, Late Tech, Drivers meeting – Road America

o May 2, 8:30 AM – BFG Hot Lap Challenge (RA road course), DSE Speed Assault Autocross (RA Motorplex), Baer Brakes Speed-Stop Challenge (RA front straight) – Road America

o May 2, 6 PM – Awards Ceremony – Road America


- Entry fee $325
- For more info on Road America and it's features, visit www.roadamerica.com. The OPTIMA Street Car Faceoff event is not listed on the calendar as it is a private event.

For a complete detailed list of daily events, see Jimi's post on Lateral-g.net HERE.

 

 

OPTIMA® Batteries Street Car Faceoff Announced
OPTIMA Batteries extends its search for 2010 Ultimate Street Car Invitational finalists through a series of regional qualifiers, the first to take place at historic Road America race track

(MILWAUKEE) March 22, 2010 – OPTIMA® Batteries will kick off its nationwide search for the 2010 Ultimate Street Car on May 1-2 with the first-ever OPTIMA Street Car Faceoff, to be held at the historic Road America race track in Elkhart Lake, Wisconsin. The OPTIMA Street Car Faceoff, presented by Baer Brakes and Detroit Speed & Engineering, is an exciting new race event to showcase automotive performance, styling and aftermarket products as select vehicles compete in a series of events including the BF Goodrich Hot Lap Challenge, the Detroit Speed & Engineering Speed Attack Autocross, the Baer Brakes Speed Stop Challenge, and a style and design competition. The Spectre Top Speed Award will be given to the competitor with the highest speed, as measured on a specific location on the Road America race track.

OPTIMA and its partners will celebrate the entire Street Car Faceoff weekend with activities that unite the performance automotive aftermarket industry. The famed Roadster Shop in Mundelein, Illinois, home to the 2009 Good Guys Street Machine of the Year, Barry Blomquist’s “C1RS” ‘62 Corvette, will host an open house on Friday, April 30 at 11:00 a.m. CST. On Saturday, May 1 starting at 8:00 a.m. CST, the group of vehicle owners, drivers, designers, manufacturers and media will gather for breakfast, sponsored by Pennzoil, at Andrew Chevrolet dealership in Milwaukee, Wisconsin, not too far from the OPTIMA Batteries and Johnson Controls corporate headquarters. The group will then begin the OPTIMA Street Car Faceoff Road Rally to Road America. Upon everyone’s arrival, D&Z Customs and West Bend Dyno will sponsor a lunch to kick-off the action-packed weekend.

“True to our goal with the OPTIMA Ultimate Street Car Invitational, the Street Car Faceoff is about bringing the ‘street’ back to street machines by taking competition off the trailer and onto the track,” says Cam Douglass, director of product development and marketing for OPTIMA. “The OPTIMA Ultimate Street Car Invitational is about taking the world’s finest street cars and putting them to the test. Our mission with this event, and others throughout the year, is to find them.”

The OPTIMA Street Car Faceoff is the first event in an ongoing series of qualifiers for the OPTIMA Ultimate Street Car Invitational, held each year immediately following the SEMA Show. These additional qualifying events will occur in different regions around the country, widening the playing field to allow more people the opportunity to be involved. The winner of the OPTIMA Street Car Faceoff will receive an invitation to the Ultimate Street Car Invitational to compete for the coveted Ultimate Street Car title among up to 50 of the highest quality street cars in the world. For more information on the OPTIMA Faceoff at Road America competition and activities, visit http://www.optimainvitational.com

The OPTIMA Street Car Faceoff sponsors include: Baer Brakes; Detroit Speed & Engineering; BF Goodrich; Pennzoil; The Roadster Shop; FM3 Performance Marketing; Andrew Chevrolet dealership; Spectre Performance; Carbon Kustoms; D&Z Customs; and West Bend Dyno.


 

Detroit Speed and Engineering and Baer Brakes have teamed up with OPTIMA Batteries to bring this exciting new event to the historic and world-renowned Road America racetrack.

The OPTIMA Batteries Street Car Faceoff presented by Detroit Speed & Engineering and Baer Brakes at Road America will be a combination of track, autocross, speed-stop and street driving elements, all taking place at the famed Road America facility in Elkhart Lake, WI on May 1st and 2nd.

According to Todd Gartshore, Vice President of Marketing at Baer Brakes, “Baer was excited to be partnered with Detroit Speed to produce our Faceoff in the Flatlands event and that enthusiasm is redoubled with Optima’s invitation to partner with us to present the Faceoff at Road-America. We’re jazzed about being able to provide enthusiasts an opportunity to run hard at America’s most beautiful road course!”

The new Faceoff at Road America event will be the first in an ongoing series of qualifiers for the OPTIMA Ultimate Street Car Invitational, held each year immediately following the SEMA show. In addition to other great prizes, the overall winner of the Faceoff at Road America will receive an invitation to the Ultimate Street Car Invitational to compete with 50 of the highest quality street cars on the planet for the coveted title of “Ultimate Street Car”.

“Detroit Speed is excited to be a part of Optima’s Regional qualifier at the Faceoff at Road America!” said DSE chief Kyle Tucker. “We look forward to continuing the partnership with Baer and meeting everyone for a fun-filled weekend at one of the premier road courses in America.”

“We’re really excited to partner with Baer and DSE for this new event” said Cam Douglass, Director of Product Development & Marketing at OPTIMA Batteries. “This new series of qualifying events will take place throughout the country and open the door for a lot of enthusiasts and builders to compete for an invitation to the big dance.”