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Official Hotel Info
Friday -
Hilton Milwaukee River -
(group rate starts 5/8)
Saturday -
Siebkins Resort
To receive the proper group rates,
entrants must contact the hotels
directly and ask for the OPTIMA Faceoff
event rate. Rooms are limited, so please
make reservations soon. Rates are good
through April 16th. |
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Faceoff Event Schedule
o April 30, 11AM – OPEN HOUSE – The
Roadster Shop (28775 N Rt 83 Mundelein, IL)
o April 30, 5:30 PM – Andrew Chevrolet
BBQ Cookout (1500 W Silver Spring Glendale,
WI)
o May 1, 8 AM – Andrew Chevrolet/Pennzoil
Breakfast – Andrew Chevrolet
o May 1, 9 AM – Vintage Air Cool Cruise
to Road America, approximately 95 miles
(route map to be delivered at breakfast)
o Rally Stop - mystery location, worth
the drive!!
o Rally Stop - D&Z Customs/West Bend Dyno
- lunch starts at 11:30 am (8450 Trading
Post West Bend, WI)
o May 1, 1:00 – 3:30 – Registration, Tech
and The Roadster Shop Performance Design
Challenge (participant vote for top 5) –
Road America (N7390 State Road 67 Plymouth,
WI)
o May 1, 4 PM – Carbon Kustoms Karting
Enduro (4-5 person teams 1 hour endurance) –
Road America Motorplex
o May 1, 7PM – Seibkins Stop-Inn Bench
Racing, Elkhart Lake, WI
o May 2, 7AM - 8:15AM – Late
Registration, Late Tech, Drivers meeting –
Road America
o May 2, 8:30 AM – BFG Hot Lap Challenge
(RA road course), DSE Speed Assault
Autocross (RA Motorplex), Baer Brakes
Speed-Stop Challenge (RA front straight) –
Road America
o May 2, 6 PM – Awards Ceremony – Road
America
- Entry fee $325
- For more info on Road America and it's
features, visit www.roadamerica.com. The
OPTIMA Street Car Faceoff event is not
listed on the calendar as it is a private
event.
For a complete detailed list of daily
events, see Jimi's post on Lateral-g.net
HERE.
OPTIMA® Batteries
Street Car Faceoff Announced
OPTIMA Batteries
extends its search for 2010 Ultimate Street
Car Invitational finalists through a series
of regional qualifiers, the first to take
place at historic Road America race track
(MILWAUKEE) March 22, 2010 – OPTIMA®
Batteries will kick off its nationwide
search for the 2010 Ultimate Street Car on
May 1-2 with the first-ever OPTIMA Street
Car Faceoff, to be held at the historic Road
America race track in Elkhart Lake,
Wisconsin. The OPTIMA Street Car Faceoff,
presented by Baer Brakes and Detroit Speed &
Engineering, is an exciting new race event
to showcase automotive performance, styling
and aftermarket products as select vehicles
compete in a series of events including the
BF Goodrich Hot Lap Challenge, the Detroit
Speed & Engineering Speed Attack Autocross,
the Baer Brakes Speed Stop Challenge, and a
style and design competition. The Spectre
Top Speed Award will be given to the
competitor with the highest speed, as
measured on a specific location on the Road
America race track.
OPTIMA and its partners will celebrate the
entire Street Car Faceoff weekend with
activities that unite the performance
automotive aftermarket industry. The famed
Roadster Shop in Mundelein, Illinois, home
to the 2009 Good Guys Street Machine of the
Year, Barry Blomquist’s “C1RS” ‘62 Corvette,
will host an open house on Friday, April 30
at 11:00 a.m. CST. On Saturday, May 1
starting at 8:00 a.m. CST, the group of
vehicle owners, drivers, designers,
manufacturers and media will gather for
breakfast, sponsored by Pennzoil, at Andrew
Chevrolet dealership in Milwaukee,
Wisconsin, not too far from the OPTIMA
Batteries and Johnson Controls corporate
headquarters. The group will then begin the
OPTIMA Street Car Faceoff Road Rally to Road
America. Upon everyone’s arrival, D&Z
Customs and West Bend Dyno will sponsor a
lunch to kick-off the action-packed weekend.
“True to our goal with the OPTIMA Ultimate
Street Car Invitational, the Street Car
Faceoff is about bringing the ‘street’ back
to street machines by taking competition off
the trailer and onto the track,” says Cam
Douglass, director of product development
and marketing for OPTIMA. “The OPTIMA
Ultimate Street Car Invitational is about
taking the world’s finest street cars and
putting them to the test. Our mission with
this event, and others throughout the year,
is to find them.”
The OPTIMA Street Car Faceoff is the first
event in an ongoing series of qualifiers for
the OPTIMA Ultimate Street Car Invitational,
held each year immediately following the
SEMA Show. These additional qualifying
events will occur in different regions
around the country, widening the playing
field to allow more people the opportunity
to be involved. The winner of the OPTIMA
Street Car Faceoff will receive an
invitation to the Ultimate Street Car
Invitational to compete for the coveted
Ultimate Street Car title among up to 50 of
the highest quality street cars in the
world. For more information on the OPTIMA
Faceoff at Road America competition and
activities, visit http://www.optimainvitational.com
The OPTIMA Street Car Faceoff sponsors
include: Baer Brakes; Detroit Speed &
Engineering; BF Goodrich; Pennzoil; The
Roadster Shop; FM3 Performance Marketing;
Andrew Chevrolet dealership; Spectre
Performance; Carbon Kustoms; D&Z Customs;
and West Bend Dyno.
Detroit Speed and Engineering and Baer
Brakes have teamed up with OPTIMA Batteries
to bring this exciting new event to the
historic and world-renowned Road America
racetrack.
The OPTIMA Batteries Street Car Faceoff
presented by Detroit Speed & Engineering and
Baer Brakes at Road America will be a
combination of track, autocross, speed-stop
and street driving elements, all taking
place at the famed Road America facility in
Elkhart Lake, WI on May 1st and 2nd.
According to Todd Gartshore, Vice President
of Marketing at Baer Brakes, “Baer was
excited to be partnered with Detroit Speed
to produce our Faceoff in the Flatlands
event and that enthusiasm is redoubled with
Optima’s invitation to partner with us to
present the Faceoff at Road-America. We’re
jazzed about being able to provide
enthusiasts an opportunity to run hard at
America’s most beautiful road course!”
The new Faceoff at Road America event will
be the first in an ongoing series of
qualifiers for the OPTIMA Ultimate Street
Car Invitational, held each year immediately
following the SEMA show. In addition to
other great prizes, the overall winner of
the Faceoff at Road America will receive an
invitation to the Ultimate Street Car
Invitational to compete with 50 of the
highest quality street cars on the planet
for the coveted title of “Ultimate Street
Car”.
“Detroit Speed is excited to be a part of
Optima’s Regional qualifier at the Faceoff
at Road America!” said DSE chief Kyle
Tucker. “We look forward to continuing the
partnership with Baer and meeting everyone
for a fun-filled weekend at one of the
premier road courses in America.”
“We’re really excited to partner with Baer
and DSE for this new event” said Cam
Douglass, Director of Product Development &
Marketing at OPTIMA Batteries. “This new
series of qualifying events will take place
throughout the country and open the door for
a lot of enthusiasts and builders to compete
for an invitation to the big dance.”
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